{"product_id":"ethiopia-guji-uraga-anaerobic-process-single-origin-espresso-coffee","title":"Ethiopia Guji Uraga | Specialty Single Origin Espresso Coffee","description":"\u003ch2\u003e\u003cstrong\u003eThe Evolution of Flavour: The Natural Wine Process\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eExperience a bold leap forward in Ethiopia’s processing innovation. \u003cstrong\u003eEthiopia Guji Uraga\u003c\/strong\u003e is a masterclass in modern technique, using the \u003cstrong\u003eNatural Wine Process (Carbonic Maceration)\u003c\/strong\u003e to redefine what \u003cstrong\u003esingle origin espresso coffee\u003c\/strong\u003e can taste like.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHarvested in the prestigious \u003cstrong\u003eGuji Zone\u003c\/strong\u003e, this lot showcases world‑class terroir and meticulous craftsmanship. During carbonic maceration, whole cherries are placed in a \u003cstrong\u003eCO₂‑rich environment\u003c\/strong\u003e, triggering a unique microbial activity that transforms the complex sugars inside the heirloom fruit. The result is a vibrant, wine‑like espresso with extraordinary depth, sweetness and clarity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cstrong\u003eEspresso Flavour Profile: Blackberry, Raspberry \u0026amp; Grape\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eRoasted to a \u003cstrong\u003eMedium\u003c\/strong\u003e profile for maximum flavour density, Guji Uraga delivers a high‑definition, fruit‑forward espresso that stands out in milk and shines as a straight shot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePalate:\u003c\/strong\u003e Explosive blackberry and raspberry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eBody:\u003c\/strong\u003e Lush, jammy texture with distinct grape sweetness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Bright citrus lift for a clean, refreshing close\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCharacter:\u003c\/strong\u003e Bold, experimental and intensely sweet — perfect for lovers of “purple fruit” espresso profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cstrong\u003eThe Terroir: Guji Zone Excellence\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe Guji Zone in Oromia is legendary for producing some of the world’s most aromatic and expressive coffees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eExtreme Altitude:\u003c\/strong\u003e 1900–2110 MASL for dense, high‑quality seeds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHeirloom Varietals:\u003c\/strong\u003e Wild Ethiopian landraces contributing layered complexity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eExperimental Mastery:\u003c\/strong\u003e A fusion of ancient genetics and cutting‑edge fermentation science\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cstrong\u003eSingle Origin Details\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin\u003c\/strong\u003e: Ethiopia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Guji Zone, Oromia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProducer\u003c\/strong\u003e: Local Smallholder Co-Op\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVarietal\u003c\/strong\u003e: Ethiopian Heirloom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAltitude\u003c\/strong\u003e: 1900–2110 MASL\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Method\u003c\/strong\u003e: Natural Wine (Carbonic Maceration)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoast Level:\u003c\/strong\u003e Medium (Optimized for Specialty Espresso)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003e\u003cstrong\u003ePrecision Brew Guide: Extracting the Winey Fruit\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eTo highlight the blackberry intensity and grape sweetness, start with:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eDose:\u003c\/strong\u003e 22g\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eYield:\u003c\/strong\u003e 45ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eTime:\u003c\/strong\u003e 28–32 seconds\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRoaster’s Tip:\u003c\/strong\u003e Carbonic maceration coffees are highly soluble and flavour‑dense.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\u003cspan\u003eFor \u003cstrong\u003ewiney acidity\u003c\/strong\u003e, aim for a \u003cstrong\u003efaster extraction\u003c\/strong\u003e (around 28 seconds).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor \u003cstrong\u003ejammy berry sweetness\u003c\/strong\u003e, push closer to \u003cstrong\u003e32 seconds\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch1\u003e\u003cstrong\u003eShop Moto Bean \u0026amp; Win $10,000 Cash\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThere’s a reason this remains one of our most revisited single origins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e$10,000 Grand Prize:\u003c\/strong\u003e Every purchase earns free entry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eWeekly Rewards:\u003c\/strong\u003e $100 fuel voucher drawn every Friday\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMonthly Rewards:\u003c\/strong\u003e Automatic entry into monthly draws\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eEntries Stay in the Pool:\u003c\/strong\u003e Every purchase remains eligible for all future draws\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMelbourne Roasted:\u003c\/strong\u003e Freshly roasted and shipped directly from our roastery\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Motobean Roasters","offers":[{"title":"250gm \/ whole beans","offer_id":40722424496288,"sku":"URAGA250EB","price":19.2,"currency_code":"AUD","in_stock":false},{"title":"250gm \/ ground - espresso","offer_id":40722424529056,"sku":"URAGA250EGR","price":19.2,"currency_code":"AUD","in_stock":false},{"title":"250gm \/ ground - stovetop","offer_id":40722424561824,"sku":"URAGA250EGR","price":19.2,"currency_code":"AUD","in_stock":false},{"title":"250gm \/ ground - aeropress","offer_id":40722424594592,"sku":"URAGA250EGR","price":19.2,"currency_code":"AUD","in_stock":false},{"title":"250gm \/ ground - paper filter","offer_id":40722424627360,"sku":"URAGA250EGR","price":19.2,"currency_code":"AUD","in_stock":false},{"title":"250gm \/ ground - plunger","offer_id":40722424660128,"sku":"URAGA250EGR","price":19.2,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ whole beans","offer_id":40722424266912,"sku":"URAGA1KGEB","price":60.0,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ ground - espresso","offer_id":40722424299680,"sku":"URAGA1KGEGR","price":60.0,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ ground - stovetop","offer_id":40722424332448,"sku":"URAGA1KGEGR","price":60.0,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ ground - aeropress","offer_id":40722424365216,"sku":"URAGA1KGEGR","price":60.0,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ ground - paper filter","offer_id":40722424397984,"sku":"URAGA1KGEGR","price":60.0,"currency_code":"AUD","in_stock":false},{"title":"1kg \/ ground - plunger","offer_id":40722424430752,"sku":"URAGA1KGEGR","price":60.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0256\/5655\/7639\/files\/Coffee_Beans_Espresso_Guji_Uraga_Wine_250g.jpg?v=1778571553","url":"https:\/\/www.motobean.com.au\/products\/ethiopia-guji-uraga-anaerobic-process-single-origin-espresso-coffee","provider":"Motobean Roasters","version":"1.0","type":"link"}